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Whether you’re a large or small company it is imperative for you as a business owner to explore all avenues that can benefit your organization. Whatever your budget is, all businesses should use the most cost-effective means they have available to them to maximize their profits. Therefore, it’s imperative that you explore all tools that will give you the best return for your investment. One such tool is an animated explainer video. An animated video can offer a myriad of advantages for your organization and can truly maximize your return on your investment. Let’s discuss some of the advantages an animated explainer video offers for your company.
Create A Rise In Sales
Unlike run-of-the-mill copy, an animated explainer video engages current and potential customers. Case Studies have shown that just one animated explainer video used in the context of marketing can increase conversions of 30% on average. In addition, an animated explainer video will deliver the perfect pitch to your current and potential customers every time.
The Most Simple Way To Explain Your Business
Think just one moment, would you rather read content or would you prefer to look at a video. In a few seconds, a well-crafted marketing video cannot only get people’s attention, it can easily convey any content that you want to deliver to your current and potential customers. Besides, most if not all people are more partial towards videos than reading boring text. Not to mention, on average a video can increase a website visit time to about 2 minutes and since a normal viewer’s attention span is around 8 seconds, 2 minutes roughly translates into a 1500% increase! Any organization would love the opportunity to engage their clients or potential clients in a way that easily transcends text.
Enhance Your Branding By Building Trust
One of the great things about animated explainers is that they are custom. You can easily integrate and animated video into your branding since the characters and visual elements can be used to match your brand. In addition, thoughtful animated video allows you to be intimate with your audience which in turn can easily transition leads into great customers. Also, these great customers will not only be loyal, but they will be the cheerleaders for your company in terms of brand promotion. In addition, awesome animated explainer video allows an audience to easily recognize your brand and organization. Let’s face it people purchase products from companies that they know and trust.
SEO Is Enhanced At Animated Videos
Your company’s SEO can be enhanced by the use of animated videos which is a great compliment to the way that they increase conversion rates. A particular, noteworthy way your SEO is enhanced, is due to the extra time a viewer will spend on your website which is highly favored by Google’s algorithm. In addition, an animated video explainer that’s upload to your YouTube channel not only increases your visibility but serves as a great back link to your website. Further, by using YouTube you get to show up on thumbnail searches and you get the benefits of using the second largest search engine.
With the many advantages an animated video brings, it’s no wonder that many organizations are using this method of marketing. One thing to note, it’s imperative that any organization should invest their efforts in a professional video organization so that the efforts are in line with your company’s long objectives. Keep in mind, animated video explainers work best when you’re dealing with professionals.